Is There a Cultural Shift in the Advertising Workflow?

With the advent of digital workflow, new responsibilities emerge for the newspaper publisher and the ad creator
Ask most newspaper sales executives, and they’ll tell you just how competitive the market place is these days — how tough of a sell it is when other media forms are drawing the interest of advertisers like never before.
Newspapers [...]

Why Better, Faster and Cheaper?

Now that a good decade has passed since the advent of computer-to-plate (CTP) printing, the industry has a good feel for what is working, and what isn’t.
Developers and vendors can be credited for quickly supplying the tools printers needed to make CTP work. Open file and language standards enable more seamless communication between technologies [...]

Disciplined File Creation

Indeed there’s no shortage of workflow tools used to create, color correct, optimize, verify and exchange content bound for print. The print industry certainly isn’t lacking in technology to support the all-digital workflow. But what may still be missing is a commitment to better educate the customer – teaching them how and why they [...]

Markzware donates FlightCheck to Lab

DesktopMedia would like to thank Markzware, the leading software developer in preflight and file utilities for creative workflows for their generous donation of FlightCheck Professional, FlightCheck Designer and Q2ID to the DesktopMedia training lab. Not only will we put this to good use exposing and teaching as many professionals as possible, but, in the coming [...]